“Heroes, Real Girls and Smokey Bear at #140conf Conference - Hollywood Today.net” |
| Heroes, Real Girls and Smokey Bear at #140conf Conference - Hollywood Today.net Posted: 03 Oct 2010 11:04 PM PDT Heroes showrunner Tim Kring and 120 other social media speakers discuss the impact of Twitter, Facebook and the real-time Web at the #140conf Los Angeles conference on October 4th and 5th By Robin Rowe  Heroes showrunner Tim Kring uses Twitter to give clues to Conspiracy for Good HOLLYWOOD, CA (Hollywood Today) 10/3/2010 – "I've been exploring new ways to use storytelling to bring a positive message to the world that allows for greater audience participation," says Heroes showrunner Tim Kring who will be speaking at the #140conf Los Angelesconference on October 3rd. "I'm going to be talking about Conspiracy For Good, a first of its kind multi-platform narrative whose pilot rolled out over the Internet, on mobile and on the streets of London this summer," says Kring. "The project combines narrative with causes, resulting in positive real-world change and launching a new genre that we're calling Social Benefit Storytelling." Kring is launching a next generation, new media production company called Imperative. He also has a new novel out, called Shift. The #140conf Los Angeles conference presents speakers on the leading edge of utilizing Twitter, Facebook and other real-time web platforms in the realms of media, music, advertising, marketing, real estate, food, education and the arts. The event is taking place at the Music Box Theatre in Hollywood. "What started out as an idea to create, produce and host an event that explored Twitter as a platform and the effects of Twitter on celebrity, the media, advertising and politics, has evolved into a worldwide gathering of people from multiple industries," says conference organizer Jeff Pulver. "The real-time web continues to disrupt some industries while dis-intermediating others. It provides a platform for inspired and innovative people to change the world and continues to help redefine business communications." "We'll be talking about how writers are using real-time web to develop community, extend their reach, and make things happen," says #140conf speaker Debra Eckerling. "On my panel are Zac Sanford, one of the creators of #Scriptchat, and Carmen Elena Mitchell, creator of the web series The Real Girls Guide to Everything Else." The Real Girls is an award-winning web-based video series. Creator Carmen Elena Mitchel says she likes Sex and the City, but grew tired of the shoe shopping and boy-stalking. The characters in her series would be ethnically diverse, care deeply about social and political issues and be strong, opinionated women. Distributing The Real Girls on the Web gave Mitchel freedom as a writer unlike TV where a show must appeal to the network's demographic and be a good fit with their other programs. "Social media has given me the opportunity to extend the reach of my writers website and community to people all over the world," says Eckerling. She uses Facebook.com/WriteOnOnline and Twitter as a place for writers to post goals, share successes and connect with other writers. Another area where social media is making an impact is the non-profit sector. Animax is a multi-platform production and marketing company working with the Ad Council, U.S. Forest Service and State Foresters on Smokey Bear and with the Starlight Children's Foundation, the Steven Spielberg charity. "We'll be talking about case studies of things that have worked and haven't worked, everything from deployment of content, to how you handle conversations, to the media that you tap into, to what are the new emerging technologies to watch," says Animax president Michael Bellavia. The Smokey Bear "Only you can prevent forest fires" message is the longest running PSA campaign in U.S. history. A new campaign is rolling out this week, coinciding with Fire Prevention Week. Animax has been working with the Ad Council since June on a new series of Smokey Bear PSAs, from video to outdoor to radio. Their social media campaign spans Facebook, Twitter and YouTube. Animax has also produced a series of Flash-based info-driven games that hosted on the Smokey Bear website itself. During Bellavia's #140conf session, a representative of the Starlight Children's Foundation will talk not only their public social network but their closed private network, StarbrightWorld.org. That's not a revenue-generating site for donations. It's a hub of communications for teens who have serious illnesses. "This is a closed network for them to be able to talk with other kids who have the diseases that they have, to connect with other kids experiencing some of the same physical, social, emotional issues," says Bellavia. "At #140conf, we embrace the people behind the stories and provide a platform to be heard and at times, discovered," says Pulver. That's two days of panel sessions running 15 to 20 minutes each and individual talks from 10 or 15 minutes. There's a networking event and cocktail party on Oct 4th from 7:30pm PM to 10pm with a piano player, drinks, and food. Pulver is co-sponsoring a benefit for Street Performers United on October 3rd. The #140conf Los Angeles conference is on October 4th and 5th at the Music Box Theatre, 6126 Hollywood Blvd. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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